Madison Violet is a Juno-nominated Canadian music duo composed of singer-songwriters Brenley MacEachern and Lisa MacIsaac. The group has been notable for various folk and pop award nominations and wins. With the release of their latest holiday album called Sleigh Bells in the Snow, the group was looking to a strong digital push during the holiday season. I set up an Adwords search campaign reflexing the data of the analytics targeting specific fans and was able to recieve a 7.5% conversion rate.
ADP is the global leader in human resource management software and services and I've been helping generate online leads by analyzing metrics, dimensions and user behaviour of the website to optimize performance for their Canadian channel. This includes combing through analytics, adjusting Adword CPC bids, creating AB landing pages and reduce site load times. I also help the sites SEO by ensuring proper practices are being implemented, proper pages are being indexed and structured data is properly parsed by constantly having Google crawl the website.
Payd is Moneris mobile payment solution and I helped create the website using Sitecore 5.3 and made sure all tracking was properly set up - this included Google Tag Manager, Google Analytics, various pixel tracking from 3rd party vendors and Adwords. During this time I would work closely with our agency on site layout, copy and UX to make sure users would have a good experience regardless of the browser or device.
Moneris is Canada's largest payment processor and I helped organize the digital component for various campaigns for online lead generation. I would work closely with agencys to create quarterly digital campaigns including landing pages, search and display ads and video prerolls. Afterwards, data would be analyzed to see where improvements can be made for following quarter campaign.
During my time in advertising, I worked on the following:
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