A Toronto Based Digital Marketer / SEO Expert / Analytics and Adwords Specialist

Hi, I’m Paul John Mullin. I’ve been actively creating digital content, analyzing analytics and helping company's create precise digital campaigns for the past 5 years.

With the web constantly changing, I’ve been helping company’s with their digital marketing keep up with getting their message across to the right user base and resulting in more conversions, lead generation and brand awareness. Whether it’s through AB testing, search engine optimization, analytics analyzation or Google Adwords PPC, I’ve been helping people and company’s with their digital presence.

I’ve always been interested in the digital space keeping up with the growing trends and in my spare time I make video games and help around the indie scene in Toronto. I also love baseball⚾ and sushi🍣.

You can download my PDF resume by clicking here or take a look below:

PROFILE

Hardworking, fast learning, and organized. Possessing the ability to command trust and respect while developing and maintaining partnerships with coworkers and clients alike. Superior interpersonal skills attribute to a tenacious and self-motivated attitude focused on exceeding company and personal goals.

SUMMARY OF QUALIFICATIONS

Successes in both Corporate and Advertising organizations
Strong proficiencies in Digital Workflow execution and Project Management
Educational Backgrounds in Marketing, Web Design and Development and Game Design
Vast programing knowledge from SQL databases to SEO and alike
Google Analytics and AdWords Search Certified

Digital Marketer / Developer
ADP
2016 - Present

Use Optimizely for AB testing to determine which versions acquired more leads for Sales team through digital channels

Analyzed analytics to find patterns and trends from users and adjust the website revolving around their habits

Help create keywords for Adwords campaigns that was monitored daily and adjusted pending on results

Optimizing website for SEO ranking with Google and Bing

Update website daily using Sitecore 8.2 by adding pages, content and UX updates

Create and presented weekly reports outlining site activity, lead conversion and results from Adwords campaigns

Help create microsites for various banks channels for Sales team

Game Designer / Producer
Ruckus Games
2015 - 2016

Created game mechanics, level design and overall gameplay for VR, Mobile and PC games

Responsible for the management of a start-up business and team consisting of 20 team members in various fields from programmers, artists, designers, and developers

Project Management and development of several game prototypes and one go-to-market mobile game

Projects included: VR, Mobile, and Console Platforms, all developed from the ground up

Revenue generation focused on in-app purchases, (“Freemium” games), and reward ads

Delegated tasks and ensured timelines and deliverables were met by leveraging Slack, Terllo, and Preforce programs

Leveraged knowledge SEO, Adwords and Google Analytics to achieve target goals and awareness

Developer, Front-End Architecture
Moneris Solutions
2013 - 2015

Responsible for the front-end web presence of the Moneris Brand

Tenure included a 100% success rate for file and database pushes from test to production servers

Focus in Sitecore v5.2/5.3, Arco Media, and PHP content management systems

Developed a prioritized web task routing solution to increase project efficiency and increase project completion rates

Managed relationships between Moneris and various Advertising Agencies to create Digital Marketing Plans

Task based work included incorporating HTML/CSS/Javascript pages sent by Agencies into the Sitecore CMS

Created campaign databases and relayed data to Sales teams

Increased relationships between Development team, IT, Sales, and Marketing to improve overall company synergies

Developer, Analytics and Social Listening Specialist
Foote, Cone & Belding (FCB Worldwide)
2013 - 2015

Working for a top Advertising Agency, responsible for the Developer activities on many large projects

Tasked with the online backbone analytics for campaigns not limited to Facebook, Google Analytics, Twitter, etc

Created web advertisement banners and microsites to required specifications

Worked with social listening programs such as Sysomos to track success rate of projects in market, and understand market trends and interests

Creation and management of DNS, Hosting, and Server set-up for all projects

Projects Included: Oreo Olympic Campaign, Various NHL Team Ad Banners, Dole Salads Wordpress

Ontario College Post Grad – Game Design
George Brown College
2015 - 2016

Ontario College Diploma – Wed Design and Development
Humber College
2010 - 2012

Ontario College Advanced Diploma – Business Marketing
St. Lawrence College
2004 - 2007

SKILLS / LANGUAGES / SOFTWARE

Google Analytics
Google Adwords
Google Search Console
Optimizely
DoubleClick
Sysomos
Bootstrap
jQuery
Sitecore 5.2-5.3, 8.1-8.2
.NET
Unity
Preforce
Javascript
HTML
CSS
Google Web Designer
Wordpress
Microsoft Core Suite
Google Play Console
Apple xCode
Google Play Console
MySQL

REFERENCES

Both professional and personal available upon request

Click here to return to the top

If you wish to contact me regarding work or business inquiries, please see below

Name: Paul John Mullin
Address: Toronto, ON
Email:

Client Work

Madison Violet Band

Madison Violet

Madison Violet is a Juno-nominated Canadian music duo composed of singer-songwriters Brenley MacEachern and Lisa MacIsaac. The group has been notable for various folk and pop award nominations and wins. With the release of their latest holiday album called Sleigh Bells in the Snow, the group was looking to a strong digital push during the holiday season. I set up an Adwords search campaign reflexing the data of the analytics targeting specific fans and was able to recieve a 7.5% conversion rate.

ADP Company

ADP

ADP is the global leader in human resource management software and services and I've been helping generate online leads by analyzing metrics, dimensions and user behaviour of the website to optimize performance for their Canadian channel. This includes combing through analytics, adjusting Adword CPC bids, creating AB landing pages and reduce site load times. I also help the sites SEO by ensuring proper practices are being implemented, proper pages are being indexed and structured data is properly parsed by constantly having Google crawl the website.

Payd

Payd is Moneris mobile payment solution and I helped create the website using Sitecore 5.3 and made sure all tracking was properly set up - this included Google Tag Manager, Google Analytics, various pixel tracking from 3rd party vendors and Adwords. During this time I would work closely with our agency on site layout, copy and UX to make sure users would have a good experience regardless of the browser or device.

Moneris

Moneris is Canada's largest payment processor and I helped organize the digital component for various campaigns for online lead generation. I would work closely with agencys to create quarterly digital campaigns including landing pages, search and display ads and video prerolls. Afterwards, data would be analyzed to see where improvements can be made for following quarter campaign.

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Agency Work

During my time in advertising, I worked on the following:

Banners ads

Click here to see banner ads for Oreo, NHL and OLG - **NOTE Flashplayer is required**

Websites created

Oreo Wonderfilled

Dole Salads

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Video Games

Tap to Start

Tap to Start is a easy to play mobile game that is free to download on the App Store and Google Play Store.

iPhone and iPad : https://itunes.apple.com/ca/app/tap-to-start/id1071705728
Android devices : https://play.google.com/store/apps/details?id=com.project.tap

Immune

Immune is a tower defense game where you help the antibodies defend virus' from various parts of the body.

Click here to play the game in your browser - **ONLY FOR Safari and FireFox**

Games Playtested / QA

Playtested the following games:

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Articles Mention in

Tyler Talks Games

- http://tylertalksgames.com/?p=868

2016 Digifest

- http://torontodigifest.ca/2016/4676-2/

Paul Mullin

A Toronto Based Digital Marketer / SEO Expert / Analytics and Adwords Specialist

Client Work

Madison Violet

ADP

Payd

Moneris

Agency Work

Banners ads

Websites created

Video Games

Tap to Start

Immune

Games Playtested / QA

Articles Mention in